On November 15th, the North Carolina chapter of the Public Relations Society of America will host its 2012 PR & Marketing Seminar at the William and Ida Friday Center for Continuing Education in Chapel Hill, N.C. I’m honored to be one of the seminar’s speakers.

My topic will be “The Shareable Content Revolution: Are You Ready?” Geared toward  marketing and public relations professionals who create and manage online content, my presentation will include:

• an overview of social search and why it rewards shareable content
• recommendations for increasing your online content’s “shareability” and
• tips on monitoring and responding to people who are sharing your content.

My interest in social search (see this October 3, 2012 HubSpot blog post for one of the best social search explanations I’ve found) is rooted in my fascination with the impact it will undoubtedly have on content marketing.

Some of the concepts that I’ll share at the seminar come from ideas that I formulated after reading countless web articles and two thought-provoking books: Eli Pariser’s “The Filter Bubble” and Lee Odden’s “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.”

• In “The Filter Bubble: What the Internet Is Hiding From You,” Pariser analyzes the fundamental change in the information that we see on the Internet due to the growing number of personalization features on countless websites. Your browsing history, your participation on social networks, your searches and more, whether you realize it or not, determine what you see on the Internet. Watch Pariser talk about his observations at a TED 2011 conference in his presentation, “Beware Online Filter Bubbles.”
• In “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing,” author Lee Odden explains why and how content marketers must take a holistic approach to creating content that can be found and shared.

If you create, edit or manage online content, I highly recommend both of these books. If you create, edit or manage online content AND you’ll be at the NCPRSA PR & Marketing Seminar, I hope you’ll attend my session, “The Shareable Content Revolution: Are you Ready?”

Registration for the NCPRSA 2012 PR & Marketing Seminar is open, with the best rates available until October 31, 2012. Speakers will cover a range of topics including interactive marketing, social media, branding, consumer PR, media pitches, business development and more. See the NCPRSA PR & Marketing Seminar webpage on the North Carolina Society of America’s website for a link to the seminar’s complete program and registration details.