NCPRSA PR & Marketing Seminar Attendees, Thank you for joining me for “The Shareable Content Revolution: Are You Ready?” I’d appreciate your feedback via this brief survey. (NEW AND IMPROVED, WORKING LINK!) If you include your name and email address, you’ll be entered into a drawing for a $10 iTunes gift cards. Names of the
In the age of social search, content marketers who want to be superheroes must take their content to new heights by making it not just great, but “shareable.” My theory is that in today’s age of social search – when our social connections are impacting more and more of what we see in our unique
On November 15th, the North Carolina chapter of the Public Relations Society of America will host its 2012 PR & Marketing Seminar at the William and Ida Friday Center for Continuing Education in Chapel Hill, N.C. I’m honored to be one of the seminar’s speakers. My topic will be “The Shareable Content Revolution: Are You
Do you work for an image-challenged business who is trying to decide if a Pinterest presence makes good marketing sense? Are you concerned that you don’t have enough business-related pictures to fuel a Pinterest profile? Does your marketing budget lack the funds for hiring a photographer/graphic designer/Pinterest-experienced intern? Spend 30 minutes with the three image-focused
After you’ve spent some time playing in your Pinterest sandbox from Part II of “Pinterest for Business,” it’s time to pin with purpose. Via recommendations in this post, you’ll transform your Pinterest sandbox creations into an admirable, eye-catching sandcastle. Refining Your Pinboards Checklist Take these steps to ensure that your pinboards appear appealing and active.
Now that you have a Pinterest account and you’ve played with repinning, it’s time to dive into pinning. What’s the difference? Repinning is what you do when you find something on Pinterest to add to one of your pinboards. When you repin, you are sharing an image or a video that someone else originally introduced
Ideally, before you launch a Pinterest business account, you have months of experience with your own Pinterest personal account. You know how to pin and repin. You understand how and why Pinterest has jumped from launch in March 2010 to 20 million U.S. monthly unique visitors in April 2012. If, however, Pinterest is an enigma
Let’s say you’re a business owner who has been somewhat curious about Pinterest, but not curious enough to try it. Let’s say your current web marketing efforts consume enough of your time without devoting even an hour of it to the latest social media darling. After all, you’ve been pretty sure “pinning” is a fun
Last week, I made the “less is more” argument regarding web content to a client. We were debating the benefits of putting ALL her information on a certain topic on her web channels vs. strategically selecting and highlighting three key statements. If I had wanted to take our content strategy discussion up a level, I
