Author: kellyduffort
Inspiring Fans to Share – Lessons from OreoThe marketing geniuses behind Oreo’s Facebook Page inspire hundreds of fans – every day – to share Oreo-branded posts. Each time a fan shares a post, they spread the Oreo name among their Facebook friends. They do exactly what Oreo wants them to do – share their content – so that Oreo becomes top ‘o
Content Strategy: Bringing the Outside InSo, if content strategists will be required to use the search engine optimization thingumajig and the social media doohicky at the same time (as I mentioned in my previous blog post, “Social Media: A Tool in the Content Strategy Toolbox”), what does that mean to us? How will our responsibilities change? Here’s my guess… Content
Social Media: A Tool in the Content Strategy ToolboxSocial media. It has been a fun “project” for those of us who work in web marketing, hasn’t it? Social media has allowed us to connect with our target markets in ways most of us never imagined. It has enabled us to engage them in conversations. To share the “personality” behind our brands. And ultimately/ideally,
From SEO Skepticism to SEO FascinationBack in the early days of search engine optimization (SEO), when it was picking up speed as an industry in the late 1990s, I didn’t think very highly of it. After all, I was a web content manager working on corporate intranet websites and I was writing with my target audience in mind, not search
Bing Social Search: “Discovering Hawaii” PromoBing’s “Summer of Doing” marketing campaign has kicked off, showing us how “It’s amazing what you can do when your friends are part of your search.” I’ve been playing around with Bing’s social search and although I get how it’s supposed to work, my searches and my Facebook friends’ areas of expertise don’t seem to
Facebook’s “Don’t Miss the Good Stuff”
Your friends won't know you starred them, but Facebook will. And they'll use it as they continue to work on social search.
Your friends won't know you starred them, but Facebook will. And they'll use it as they continue to work on social search.
