content strategy | Kelly Duffort

By - Kelly Duffort
Posted on November 6, 2012May 3, 2019
Posted in content marketing, content strategy, social search

Shareable Content: Even Better Than Great Content

In the age of social search, content marketers who want to be superheroes must take their content to new heights by making it not just great, but “shareable.” My theory is that in today’s age of social search – when our social connections are impacting more and more of what we see in our unique

By - Kelly Duffort
Posted on October 26, 2012October 26, 2012
Posted in content marketing, content strategy, social search, web strategy

Looking forward to NCPRSA’s 2012 PR & Marketing Seminar

On November 15th, the North Carolina chapter of the Public Relations Society of America will host its 2012 PR & Marketing Seminar at the William and Ida Friday Center for Continuing Education in Chapel Hill, N.C. I’m honored to be one of the seminar’s speakers. My topic will be “The Shareable Content Revolution: Are You

By - Kelly Duffort
Posted on September 18, 2012
Posted in content strategy, Pinterest

Should Pinterest Be a Part of Your Content Marketing Mix?

Let’s say you’re a business owner who has been somewhat curious about Pinterest, but not curious enough to try it. Let’s say your current web marketing efforts consume enough of your time without devoting even an hour of it to the latest social media darling. After all, you’ve been pretty sure “pinning” is a fun

By - Kelly Duffort
Posted on September 6, 2012September 6, 2012
Posted in content strategy, Facebook

Successful Quick Shares – Lessons from Lowe’s Home Improvement

Last week, I made the “less is more” argument regarding web content to a client. We were debating the benefits of putting ALL her information on a certain topic on her web channels vs. strategically selecting and highlighting three key statements. If I had wanted to take our content strategy discussion up a level, I

By - kellyduffort
Posted on August 16, 2012
Posted in content strategy

Pin It to (Win It) Share It: Teavana Summer Tea Party Inspires Strategic Sharing

I recently came across a brilliant example of a brand successfully enlisting the help of its followers to share the brand’s content – “Teavana Summer Tea Party – Pin It to Win It!” competition on Pinterest. Poking around the contest rules (and okay, I admit it, entering myself), I noticed some smart rules and regulations

By - kellyduffort
Posted on July 31, 2012September 26, 2012
Posted in content strategy, social search

Content Strategy: Bringing the Outside In

So, if content strategists will be required to use the search engine optimization thingumajig and the social media doohicky at the same time (as I mentioned in my previous blog post, “Social Media: A Tool in the Content Strategy Toolbox”), what does that mean to us? How will our responsibilities change? Here’s my guess… Content

By - kellyduffort
Posted on July 20, 2012
Posted in content strategy, SEO, social media

Social Media: A Tool in the Content Strategy Toolbox

Social media. It has been a fun “project” for those of us who work in web marketing, hasn’t it? Social media has allowed us to connect with our target markets in ways most of us never imagined. It has enabled us to engage them in conversations. To share the “personality” behind our brands. And ultimately/ideally,