SEO | Kelly Duffort

By - kellyduffort
Posted on July 20, 2012
Posted in content strategy, SEO, social media

Social Media: A Tool in the Content Strategy Toolbox

Social media. It has been a fun “project” for those of us who work in web marketing, hasn’t it? Social media has allowed us to connect with our target markets in ways most of us never imagined. It has enabled us to engage them in conversations. To share the “personality” behind our brands. And ultimately/ideally,

From SEO Skepticism to SEO Fascination

Back in the early days of search engine optimization (SEO), when it was picking up speed as an industry in the late 1990s, I didn’t think very highly of it. After all, I was a web content manager working on corporate intranet websites and I was writing with my target audience in mind, not search

Facebook’s “Don’t Miss the Good Stuff”

Your friends won't know you starred them, but Facebook will. And they'll use it as they continue to work on social search.

By - kellyduffort
Posted on November 18, 2011October 26, 2012
Posted in Internet Summit, SEO

My Search Engine Optimization (SEO) Takeaways from Internet Summit 2011

Jessica Bowman, founder and CEO of SEOinhouse, jump started Internet Summit 2011 for me as the first speaker that I heard during Tuesday’s Pre-Conference Intensives. She was a great example of a speaker whose approach is “You’re here to learn, I’m here to teach, let’s get to it!” In addition to her enthusiasm (an extra