content marketing | Kelly Duffort

By - Kelly Duffort
Posted on November 6, 2012May 3, 2019
Posted in content marketing, content strategy, social search

Shareable Content: Even Better Than Great Content

In the age of social search, content marketers who want to be superheroes must take their content to new heights by making it not just great, but “shareable.” My theory is that in today’s age of social search – when our social connections are impacting more and more of what we see in our unique

Looking forward to NCPRSA’s 2012 PR & Marketing Seminar

On November 15th, the North Carolina chapter of the Public Relations Society of America will host its 2012 PR & Marketing Seminar at the William and Ida Friday Center for Continuing Education in Chapel Hill, N.C. I’m honored to be one of the seminar’s speakers. My topic will be “The Shareable Content Revolution: Are You

Should Pinterest Be a Part of Your Content Marketing Mix?

Let’s say you’re a business owner who has been somewhat curious about Pinterest, but not curious enough to try it. Let’s say your current web marketing efforts consume enough of your time without devoting even an hour of it to the latest social media darling. After all, you’ve been pretty sure “pinning” is a fun