Tag: social search
Looking forward to NCPRSA’s 2012 PR & Marketing SeminarOn November 15th, the North Carolina chapter of the Public Relations Society of America will host its 2012 PR & Marketing Seminar at the William and Ida Friday Center for Continuing Education in Chapel Hill, N.C. I’m honored to be one of the seminar’s speakers. My topic will be “The Shareable Content Revolution: Are You
Successful Quick Shares – Lessons from Lowe’s Home ImprovementLast week, I made the “less is more” argument regarding web content to a client. We were debating the benefits of putting ALL her information on a certain topic on her web channels vs. strategically selecting and highlighting three key statements. If I had wanted to take our content strategy discussion up a level, I
Content Strategy: Bringing the Outside InSo, if content strategists will be required to use the search engine optimization thingumajig and the social media doohicky at the same time (as I mentioned in my previous blog post, “Social Media: A Tool in the Content Strategy Toolbox”), what does that mean to us? How will our responsibilities change? Here’s my guess… Content
Social Media: A Tool in the Content Strategy ToolboxSocial media. It has been a fun “project” for those of us who work in web marketing, hasn’t it? Social media has allowed us to connect with our target markets in ways most of us never imagined. It has enabled us to engage them in conversations. To share the “personality” behind our brands. And ultimately/ideally,
From SEO Skepticism to SEO FascinationBack in the early days of search engine optimization (SEO), when it was picking up speed as an industry in the late 1990s, I didn’t think very highly of it. After all, I was a web content manager working on corporate intranet websites and I was writing with my target audience in mind, not search
Bing Social Search: “Discovering Hawaii” PromoBing’s “Summer of Doing” marketing campaign has kicked off, showing us how “It’s amazing what you can do when your friends are part of your search.” I’ve been playing around with Bing’s social search and although I get how it’s supposed to work, my searches and my Facebook friends’ areas of expertise don’t seem to
Facebook’s “Don’t Miss the Good Stuff”
Your friends won't know you starred them, but Facebook will. And they'll use it as they continue to work on social search.
Your friends won't know you starred them, but Facebook will. And they'll use it as they continue to work on social search.